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About Blogging: How Do You Choose Your Blog Name? (Part 2)

I think choosing the right name for your blog is very important in three aspects.  One, your blog name gives the first impression as to what your blog niche or theme is.  Two, the appeal of your blog is hinged to its name.  Does it ring a bell when your visitors come across it?  Three, having the right name will attract visitors from the search engines.

So how should we choose the right blog name?

First, consider what you know and want to blog about. What's your expertise? hobby? experiences?  Once you have chosen your niche, then you can think of a name that reflects it.  That makes sense right?  Visitors don't come to your blog unless you have something they want and the blog name is the first thing that they will look at.  Unless, of course, you want your name or a loved one's name to be attached to your blog's name, sort of branding it.

Second, be creative.  Your blog name needs to be attractive enough so that visitors will click through to your  blog. If possible, do not use a blog name that is difficult to remember or to spell so that your visitor can easily recall your site and can come back when they are looking again for information.

Third, if you want some visitors from the search engines, better do some keyword research.  Keywords are what a searcher will type into the search engine like Google or Yahoo search to find the information that he needs.  How can we find that keyword that we can incorporate or use in our blog name?

Step 1 

Go search for the Google keyword tool or you can use any free keyword tool and search for the keyword or key phrase of your niche. For example, you are targeting “gardening”, you would key it in and get the following results.

Step 2

Key in a searched keyword, for example, "apartment gardening" into Yahoo or Google search and you will get the volume of websites using that keyword. (Make sure you put the quotes around the key phrase.)  For the search key phrase apartment gardening, there are 20,900,000 websites.

Step 3

Do some division to come up with a ratio of searches to websites.  Take the number of searches for that phrase and divide it by the number of websites.  In this example, that would be:
                  1300 / 20,900,000 which is 0.000062

Do the same for other keywords you like. Then, take the result with the highest ratio and use that keyword on your blog name.   This will be the keyword that is most likely to get you listed high in the search engines, thereby bringing in natural or organic traffic.

Would you be willing to do this in choosing your blog name?  How did you come up with your blog or site name?


My choosing process was not strategic at all. Anyway, I have an award for you over at my blog. Please come check it out. :)
Chin chin said…
I'll go check it right now, spinninglovelydays. Thanks!
Great advice. I love the fact you explain it step by step rather than giving vague advice and leaving us to figure it out.

I chose my blog name using the Google Adwords keyword tool to find out how often terms are searched for, then spends over an hour checking which hadn't already been taken at Blogger!
Anonymous said…
hi chin,
i stumbled upon your blog. it's indeed a blessing and draws inspiration to an amateur blogger like me. Can I add you to my links?

God bless,

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