How to Make a Good Title for Your Blog Post
Writing a good blog post title is really important. Before anyone would start reading your post, he or she would have to decide whether it is worth his or her time. A good title is one way to convince someone to actually click through and read your post.
It's not just people that you need to convince that your content is good based on the title. If you want to get free traffic from Google and social media sites, you need to craft an appropriate, attention-grabbing blog title.
This is what we will be talking about in this blog post.
5 Things to Consider When Crafting a Good Title
1. Know Your Keywords
So, how do you find the right keywords?
You can use your favorite keyword research tool like the Google Keyword Planner to look for keywords or keyphrases that you want your blog post to rank for.
For example, you wrote a review about five of the best coffeemakers in the market, you probably would discover that you need keywords such as best coffeemakers to rank in the search engines. So be sure to add those keywords to your title.
2. Make the Title Interesting
Aside from adding the keyword into your title, remember that you need to make the title interesting for your readers. How do you that? Honestly, I'm not great at doing this. But what I do is write a few different blog post titles for my article. And then I just choose the title that I think is good with the hope that my blog readers (and the search engines) would find it interesting, too.
There are various articles online that suggest adding 5 things in a title to make it catchy:
- Number like 5 Easy Tips, 12 Effective Ways to
- Trigger word include How to, Tips, Tricks, Reasons, Lessons, Ideas
- Adjective like Free, Essential, Effective, Good, Awesome, Great, Happy, Cool
- Keyword or your topic
- Promise like How to Clean a Room in Ten Minutes
3. Use a Free Headline Analyzer Tool
Sometimes, I also use a free headline analyzer tool at CoSchedule to help me create a title. For this post, for example, the three titles that I thought of were given the following scores by the said tool:
So, I just used the blog post title with the highest score.
4. Keep Titles Short and Engaging
- Asking your readers a question.
- Making a statement that makes them think.
- Including numbers in the titles (already mentioned above) to let them know what they can expect to find in your post (i.e. My 5 Best Tips To …)
- Solving a problem that your reader will find very useful
- Be specific. It's better to narrow down your title and try to tackle a very broad topic
5. Don't Just Copy - Be You
Just to recap what was discussed about making a good title for your blog post, start with the keyword. Then think about your audience and the type of information they are looking for. State in your title what ís in it for them and deliver what you promised in your content.
You will get better at writing a good title after publishing a number of blog posts. Pay attention to what’s working and what's not with your blog's readership. What's working for other bloggers may not be working for you. That is something you'll learn along the way.
Just keep going and improve your titles as you go.
Do you have any tips to share on making a good title for a blog post? Please share in the comments below.
This is the second post in our Better Blogging Challenge. If you have any tips to share on making a good title for a blog post, please share, please in the comments below.
Thank you for reading.